Archive for the ‘Product updates’ Category

So you need a new Brew Pot?

June 18th, 2014

BeerSmith Home Brewing News

Aluminum vs Stainless Brewing Pots

A perpetual debate among home brewers and on various discussion forums is the merits of aluminum vs stainless steel pots for brewing beer. This week we look at the pros and cons of each to help you make your own educated decision on your next beer brewing pot.

Aluminum Pot Pros and Cons

Aluminum pots are widely available and inexpensive because aluminum cookware is widely used for preparing foods. Inexpensive Turkey pots in the 36 quart range can be found at your local Walmart, particularly right after Thanksgiving at great prices. Aluminum pots cost considerably less than stainless steel – often half as much. Aluminum is a better conductor of heat than steel, so your pot will come to a boil faster and also cool down faster after you are done boiling.

The only major disadvantage of aluminum is that it will oxidize, so you can’t use oxygen-based or caustic cleaners such as Oxyclean. This is the major reason why professional brewing equipment is made of stainless steel and not aluminum – the stainless steel is easier to clean with caustic cleaning agents. Also, over time aluminum will get an oxide layer over it which can discolor the aluminum and give it a grey tone. This is not a cause for concern – the layer of aluminum oxide actually protects the pot, but it is not as pretty as stainless steel.

I feel it is important to address a number of myths about aluminum. First, aluminum pots are not linked to Alzheimer’s disease. A number of medical studies since the 1970’s have found zero link between Alzheimer’s and the use of aluminum. Keep in mind that every day you drink soda from aluminum cans (though most are lined) and eat food prepared in aluminum cookware – it is safe.

A second myth is that aluminum will react with acidic content of the wort and either add off flavors or eat away at your pot. This is also untrue – water has a pH of7.0, your wort has a pH of around 5.2, while spaghetti sauce can run as low as 4.6 and the most acidic diet sodas you drink run as low as 2.5. For comparison, battery acid has a pH of 1.0. Your wort is simply not acidic enough to react with your aluminum pot.

Stainless Steel

Stainless steel pots are the “Cadillac” of brewing pots, with designer pots running into the many hundreds of dollars in price. They are more expensive than comparable aluminum pots, but are a favorite of serious brewers. Stainless steel will remain shiny, as the passive oxide layer is not visible – so its easy to tell when your stainless pot is truly clean.

An advantage of stainless steel is that you can use oxygenated cleaners on it, which makes it a favorite with professional brewers who need to clean large vats. You should avoid long term exposure to bleach based cleaners as these can pit your stainless steel pots and vessels.

Stainless steel is stronger than the softer aluminum metal, so it is less prone to denting and scratching for a comparable wall thickness. However, you are unlikely to outlive a well made stainless or aluminum pot in either case. Stainless has a strongly bonded oxide layer, so it is less susceptible to attack by acids, though again the acidity of wort is not a concern for either metal.

The major disadvantage of stainless steel is that it does not conduct heat as well as aluminum, which means a longer time to reach boil and also longer cooling times after the boil.

Which to Choose?

If you select a well made heavy-duty pot, large enough for a full boils that is heavy and conducts heat well, you can’t go wrong with either stainless or aluminum. I look for a heavy pot with thick walls as it will conduct heat better and also hold up well to the occasional nicks and dings. An ideal pot has a diameter approximately equal to its height. A well made aluminum or stainless steel pot will likely last a lifetime.

If you are a brewer on a budget, you can’t ignore the large price advantage of aluminum – often it costs half as much for a comparable pot. Stainless steel has a “cool factor”, but it also has a price associated with being cool. Now I personally use stainless steel, but I’ve also been brewing for 25 years and started out using a cheap kitchen pot.

* If you would like to check out some options, feel free to visit out site or stop by, we carry a a variety of Stainless Brew Pots that start at $27.99

TROEGS TALES JUNE

June 6th, 2014

Troegs Tales Newsletter
In This Issue
Anthology Summer
Tröegs Loves Philly
Beer Fest Season
The Return of Naked Elf
Gettysburg Festival
Tröegs Events
Anthology Summer
Learn More
To prepare ourselves for what is certain to be a sticky, sweltering hot and humid summer, we’ve assembled all our refreshing, thirst-quenching beers together in one convenient package. Anthology Summer features a sublime assortment of some of our most popular year-round beers including DreamWeaver Wheat, HopBack Amber and Tröegs Pale Ale, as well as our current seasonal, the crisp yet hoppy Sunshine Pils. Anthology Summer is currently available throughout our entire distribution footprint.

 

Tröegs Loves Philly
Learn More
…and Philly loves Tröegs! The city recently bestowed its collective brotherly love upon us with a wealth of honors from two prestigious awards ceremonies. We’re pleased to announce that we’ve accumulated a total of four “Best of the Philly Beer Scene” awards for 2014, including:

1. Pale Ale of the Year: Perpetual IPA
2. Fruit/Spice Beer of the Year: Mad Elf
3. Wheat Beer of the Year: DreamWeaver Wheat
4. Philly Tap Finder Award (most searched local beer): Mad Elf

Additionally, we also captured one of the top honors in the “Best New Beer” category for LaGrave at the 2014 Philadelphia Inquirer Brew-Vitational competition, which we received during the Opening Tap event to kick off this year’s Philly Beer Week. Don’t forget to look for us during Philly Beer Week, which runs through Sunday, June 8. For a complete list of Tröegs-related PBW events, please click HERE.

 

Beer Fest Season Learn More
Beer festival season is upon us now that the warmer weather is here, and our reps will be out and about spreading the word about Tröegs all summer long. Beer festivals present a perfect opportunity for us to enjoy some quality face-to-face time with our loyal customers as well as turn on craft beer newbies to our beers. Stop by the Tröegs tent and say “hi” to our reps at these great Beer Festivals throughout the summer:

• Lower Hudson Valley Craft Beer Festival – Saturday, June 7 – Nanuet NY
• Pennsylvania Microbrewers Fest – Saturday, June 7 – Pittsburgh, PA
• Kappy’s Falmouth Gateway to Summer Fest – Saturday, June 7 – Falmouth, MA
• Hop Blossom Festival – Saturday, June 7 – Winchester, VA
• Luke’s Rockland Summer Grand Beer Fest – Saturday, June 7 – Rockland, MA
• Taste of the Vineyard – Thursday, June 12 – Edgartown, MA
• Beer, Bourbon & Bacon – Saturday, June 21 – Rhinebeck, NY
• Harrisburg Brewers Fest – Saturday, June 21 – Harrisburg, PA
• The Worthy Craft Beer Showcase – Saturday, June 21 – Springfield, MA
• Northern Virginia Beer Festival – Saturday, June 21 & Sunday, June 22nd – Leesburg, VA
• Red, White & Brew Festival – Saturday, June 28 – Washington DC
• York Heritage Trust Brew Fest – Saturday, June 28 – York, PA
• Green River Brew Festival – Saturday, June 28 – Greenfield, MA
• Lansdale Beerfest – Saturday, June 28 – Lansdale, PA
• Dauphin County Brew Fest – Saturday, July 19 – Harrisburg, PA
• Hops, Vines & Wines Festival – Saturday, July 19 – Selinsgrove, PA
• Beer on the Bay – Saturday, July 26 – Erie, PA
• Drink the District Festival – Saturday, July 26 – Washington DC
• Microfestivus – Saturday, August 9 – Roanoke, VA
• State CollegeBrew Expo – Saturday, August 16 – State College, PA

 

The Return of Naked Elf
It’s time to put on your birthday suit because Naked Elf is back! An exercise in deconstruction and minimalism, Naked Elf has distinct roots in The Mad Elf Ale minus a few key components. With the cherries, honey, and chocolate malt out of the equation, this unfiltered strong ale displays the same pronounced yeast flavor that made Mad Elf famous as well as a touch of alcohol and some mellow malt flavors. Naked Elf recently hit the tap lines in our Tasting Room on May 29. Cases, six-packs and single bottles are also currently available in our General Store. This is an extremely limited brewery-only release, so get it while you can… because soon the Naked Elf will become bashful and go into hiding until next year!
Gettysburg Festival Learn More
Don’t forget to check out the 2014 Gettysburg Festival from Thursday, June 12 through Saturday, June 14. This multi-day festival will feature a convergence of performing, visual, and culinary arts from the Mid-Atlantic region and beyond. Stop by the Tröegs Independent Stage for a diverse roster of live entertainment handpicked by us. The stage will be located in the “Stine Lake” area, which is the large grassy lot between Plank Gym and Musselman Library on the campus of Gettysburg College. While you’re there, be sure to grab some cans of Sunshine Pils, Perpetual IPA and Troegenator before you sit back, relax and enjoy a wide variety of great independent music from right here in Pennsylvania! Be sure to check out Starsan, Up Pops the Devil, and herbie, all consisting of Tröegs Brewery employees, as well as the other great local bands throughout the weekend. For more information on the 2014 Gettysburg Festival including a complete schedule of live music and entertainment, please visit www.gettysburgfestival.com.

 

 

Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly pounding the pavement and bringing our beer to the masses! With summer quickly approaching, be on the lookout for our reps at these events during the month of June. Don’t forget… Philly Beer Week runs through June 8th.

Thu. 6/5 – Summer Tap Takeover @ Brasserie 292, 292 Main St, Poughkeepsie, NY – 6 to 9pm – Scratch beer!
Fri. 6/6 – Tröegs Tap Tussel @ Kloby’s Smokehouse, 7500 Montpelier Rd, Laurel, MD – 5 to 8pm
Mon. 6/9 – Tröegs Tasting @ Beer Table, Grand Central Station, NYC, NY – 5 to 7pm
Tue. 6/10 – Tap Takeover @ White Rose, 48 N. Beaver St, York, PA – 7 to 9pm – Featuring 3 Scratch beers!
Tue. 6/10 – Tröegs Pint Night @ White Oak Tavern, 10030 Baltimore National Pike, Ellicott City, MD
Thu. 6/12 – Taste of the Vineyard @ Dr. Daniel Fisher House Lawn, Edgartown, MA – 6:30 to 10pm
Thu. 6/12 – Sat. 6/14 – Gettysburg Festival @ Gettysburg College, Gettysburg, PA – 4 to 10pm – Enjoy music handpicked by us for the Tröegs Independent Stage, plus cans of Sunshine Pils and Perpetual IPA!
Fri. 6/13 – Full Moon Firkin @ Tröegs Brewery, 200 E. Hersheypark Dr, Hershey, PA – 11am
Sun. 6/15 – Quips is 30 @ Quips Pub, 457 New Holland Ave, Lancaster, PA – Noon to 4pm – Backyard BBQ w/ Scratch beers & more!
Thu. 6/19 – Tröegs Summer Lunch @ The Basin Pub, 637 Pittsford Victor Rd, Pittsford, NY – 11am to 2pm
Sun. 6/22 – After Hours Beer Fest @ Joe Canal’s, 3375 Rt. 1 South (Mercer Mall), Lawrence Twp, NJ – 7:30 to 9:30pm
Wed. 6/25 – Christmas in June @ Warwick Hotel, 12 W. Main St, Hummelstown, PA – 5 to 7pm – Lots of Scratch beers & other special presents!
Wed. 6/25 – Tröegs Beer Dinner @ Brasserie 28, 2 Elm Square, Andover, MA – 7pm – 4 courses paired with 4 beers!
Sun. 6/29 – After Hours Beer Fest @ Joe Canal’s, 489 Rt. 1 South, Iselin (Woodbridge), NJ – 7:30 to 9:30pm
Mon. 6/30 – Tap Takeover @ Jasper’s Taphouse + Kitchen, 761 9th Ave, NYC, NY – 6 to 8pm

For a complete listing of Tröegs events, please click HERE.

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Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
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Victory News

May 12th, 2014

Victory Views
Check out what’s happening at Victory! Below, you’ll find articles and news from our blog from this past month. Savor your Victory!
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Find Your Summer Love

SummerLovePint

Victory’s Find Your Summer Love sweepstakes is back and better than ever and this year we’re offering fans a chance to find their summer love where we found ours–in the City of Brotherly Love!

http://victorybrewingcompany.fbmta.com/a/0/17189820829/17180474524/default.aspx

 

 

On Shelves Now: Mad King’s Weiss

Check out our latest Youtube video and get to know this Hefeweizen!
Watch the Video
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Objectively Subjective:
The Importance of Taste in QA

 

Brewing a great beer one time is relatively simple. To make sure we hit the mark over and over again, we put our beers through a rigorous Quality Assurance and testing process.
Learn More
What’s your Summer Love?

 

We recently hit the streets of Philly – during the glorious hot spell – and asked the people what they love about summer.
Watch it Here
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Meet Victory: Joe Pryor
Head to the Downingtown brewpub kitchen to meet Joe, our Executive Sous Chef. He’s second in command and responsible for making sure all of our guests have a victorious experience!
Get to know Joe
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Tour our Breweries!

Join us at Parkesburg on Saturdays at 2pm to tour our brand new facility! Check out what the experience includes and reserve your spot today!
Read More

 

 

 

 

Troegs Tales April

April 7th, 2014

Troegs Tales Newsletter
In This Issue
Crisp. Hoppy. Pilsner.
Our bottle caps. Your imagination.
Scratch Beer Update
PA Flavor & Susquehanna Ale Trail Tickets
Beer & Baseball
Tröegs Events
Crisp. Hoppy. Pilsner.
Learn More
After a brutally cold and unforgiving winter season, we at Tröegs have been experiencing some serious cabin fever. And what better way to usher in sunny skies and warm temperatures than with our summer seasonal, Sunshine Pils! Our crisp, refreshing thirst-quencher returns in 2014 as part of our Hop Cycle seasonal series. Cases, six-packs, and single 12oz. bottles are currently available in our General Store, and draft and growler fills are available in the Tasting Room. Also, kegs and cases have started shipping to retailers throughout our eight-state distribution footprint. Finally, we are excited to announce that Sunshine Pils is coming in cans! Expect to enjoy some liquid summer in cans by the first week in May. We can’t think of a better friend to take to the beach, on a hike, or on a camping trip!

 

Our bottle caps. Your imagination.
Learn More
It’s time to dig out those old Tröegs bottle caps you’ve been saving. That’s right! The Art of Drinking Tröegs bottle cap art contest returns in 2014. The rules of the contest are simple: make art using Tröegs bottle caps. You can create your Tröegs-inspired masterpiece in any medium you desire: painting, sculpture, photography, textiles, etc. As long as you employ our bottle caps in its design, it is eligible for the contest. Don’t limit your creativity! We’ve gotten all kinds of imaginative entries over the years, many of which are on display throughout the brewery. Once all of the entries are received, we will recruit a panel of judges and pick what we feel are the five best examples of creative bottle cap use. The grand prize winner will receive $500 in cash. We will also open voting for a “People’s Choice Award” on our Facebook page once all entries are received. The People’s Choice winner will receive a $250 Tröegs gift card. Additionally, each of the three runner-up entries will receive a $50 Tröegs gift card. We will accept entries until midnight on September 1, 2014. Need more info? Click HERE for additional details. Drink Tröegs beer, get inspired and make art!

 

Scratch Beer Update Learn More
We just released three new Scratch Beers in the Tasting Room on Thursday, March 27. Scratch #135 – Rye Ale is a full-flavored Amber Rye Ale hopped with a healthy dose of Chinook, Crystal, and El Dorado hops and 15% Rye added to the malt bill to impart a subtle dry, spicy finish. Scratch #137 – IPA represents further refining of our HopCyclone process. Aggressively dry-hopped with 100lbs. of equal parts Cascade, Chinook, and Citra hops, this intense IPA doesn’t pull any punches. The flavor of Scratch #138 – Belgian Style Brown Ale originates in the Abbey Ale yeast strain, which produces a distinctive dried fruit quality similar to raisins, prunes, figs, and dates. As the flavor develops, the dried fruit character endures, adding traces of caramel, toffee, chocolate, and dark rum as well as subtle spices, roasted nuts, and toasted grains. We also still have Scratch #136 – Red Ale on tap in the Tasting Room, with a limited supply of bottles coming soon to the General Store. Hurry in to try them all before they disappear! On the Scratch Beer horizon, look for a new Session IPA as well as the return of Rugged Trail, both coming to draft lines in the Tasting Room later in April.

 

PA Flavor & Susquehanna Ale Trail Tickets
Learn More
Dubbed “The Ultimate Beer & Food Pairing,” PA Flavor returns to the Pennsylvania Farm Show Complex in Harrisburg, PA on Saturday, April 26 and will feature more than 30 PA breweries along with a variety of PA Preferred food producers and restaurants. General Admission and special VIP Reception tickets are now available for purchase at Tröegs Brewery in our General Store. The VIP reception includes an extra hour featuring butler passed hors d’oeuvres and exclusive specialty craft beers. For more information and special group discount rates, please call (717) 236-4300 or visit www.paflavor.com.

Create your own craft beer adventure with the Susquehanna Ale Trail. Passports are now available in our General Store at the brewery! Work your way around nine breweries and brewpubs throughout the lower Susquehanna Valley over the weekends of April 4-6 and April 11-13 and soak in the ever-expanding craft beer scene of Pennsylvania. Explore the brewing techniques employed by each of the featured breweries and learn about the brewing process while experiencing bold hops, rich flavors, and great craft beer! To learn more about the Susquehanna Ale Trail, please click HERE.
Beer & Baseball
Over the years, beer has become a staple at ball games as much as peanuts and Cracker Jack. With the 2014 baseball season upon us, look for Tröegs beer flowing at these parks throughout the Keystone State:

• Citizens Bank Park (Philadelphia Phillies) – Sunshine Pils and DreamWeaver Wheat on draft throughout the park, as well as 16oz. Troegenator cans available at multiple beer kiosks!
• PNC Park (Pittsburgh Pirates) – DreamWeaver on draft in Club 3000 as well as Troegenator and HopBack bottles in the Hall of Fame Club. We also have two samplings at the park this year to as part of its “Beer Passport” program on April 18 and July 3. For tickets and more information, click HERE.
• Great American Ballpark (Cincinnati Reds) – Sunshine Pils cans available throughout the park!
• Metro Bank Park (Harrisburg Senators) – Enjoy a variety of our beers in the Tröegs Beer Garden just inside the main park entrance along the third base line.
• Coca-Cola Park (Lehigh Valley Iron Pigs) – HopBack Amber on draft in the Beer Garden.
• Santander Stadium (York Revolution) – Rotating Tröegs draft selection on the main concourse.
• Medlar Field at Lubrano Park (State College Spikes) – Various Tröegs beers available at the portable draft system in the park.

 

 

Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! With spring finally coming into bloom, be sure to look for our reps at the following events throughout the month of April. Don’t forget… Annapolis Beer Week runs through April 5th!

Tue. 4/1 – Tap Tussle @ Stan & Joe’s Saloon, 37 West St, Annapolis, MD – 5 to 8pm

Thu. 4/3 – Tap Takeover @ Brü Craft & Wurst, 1316 Chestnut St, Philadelphia, PA – 6pm – Firkin of Scratch #135!

Fri. 4/4 – Pint Night @ Old South Smokehouse, 1205 Jacob Tome Hwy, Port Deposit, MD – 5 to 8pm

Sat. 4/5 – Grand Spring Beer Tasting @ Curtis Liquors, 790 State Highway 3A, Cohasset, MA – 2 to 5pm.

Thu. 4/10 – Tap Takeover @ Fogelsville Hotel, 7921 Main St, Fogelsville, PA – 7 to 9pm

Sat. 4/12 – Grand Spring Beer Tasting @ Curtis Liquors, 486 Columbian St, Weymouth, MA – 2 to 5pm.

Tue. 4/15 – Full Moon Firkin @ Tröegs Brewery, 200 E. Hersheypark Dr, Hershey, PA – 11am

Wed. 4/16 – Tap Takeover @ Beer Authority, 300 W. 4th St, New York, NY – 6 to 9 pm – Sunshine Pils launch!

Thu. 4/17 – Beer Wars @ Amherst Brewing Company, 10 University Dr, Amherst, MA – 6pm – Tröegs & Amherst compete over a 5-course beer dinner!

Mon. 4/21 – Beer Dinner @ Medici House, 634 Main St, East Aurora, NY – 6pm – Delicious dishes paired with PA’s finest beer!

Tue. 4/22 – Tröegs Beer Dinner @ Skybox Sports Bar at Hollywood Casino, 777 Hollywood Blvd, Grantville, PA – Check out the full menu HERE!

Wed. 4/23 – Tröegs vs. Great Divide Night @ The Roost, 222 Avenue B, New York, NY – 6 to 9pm

Thu. 4/24 – Tap Takeover @ Knickerbocker Tavern, 3957 W. 6th Ave, Altoona, PA – 6 to 9pm – Full line-up including 5 Scratch beers on tap!

Sat. 4/26 – Rock & Hops II @ Deer Lake Pub, 1596 Centre Turnpike, Orwigsburg, PA – 3 to 11pm – Outdoor music fest with 10 bands & 10 Tröegs beers on tap!

For a complete listing of Tröegs events, please click HERE.

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Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297

March Troegs Tales

March 4th, 2014

Troegs Tales Newsletter
In This Issue
Anthology Spring
Full Moon Firkin
800-bbl Fermentation Tanks
New Snack Bar Menu
Habitat for Humanity Art Auction
Tröegs Events

 
Anthology Spring

Although it seems like we’ve been stuck in a vicious cycle of snowfall and single-digit temperatures, we at Tröegs Brewery are starting to “think spring.” We’re excited to report that we have begun distribution of our brand new Anthology Spring variety package! Beginning this year, we will offer four different Anthology variety packages to coincide with our current seasonal release. Anthology Spring features an assortment of some of our most popular brews including HopBack Amber, Tröegs Pale Ale, and DreamWeaver Wheat. Anthology Spring will also include our current seasonal release, the brand new Cultivator Helles Bock. We recently began shipment to wholesalers throughout our entire distribution footprint, so you can expect to see Anthology Spring in stores by the first week in March.

 

Full Moon Firkin

Our kitchen staff recently teamed up with our brewers to discuss something that’s always on our minds here at Tröegs: firkins! This meeting of the minds resulted in a veritable bucket list of ingredients that we’d like to infuse into a variety of our beers via firkin. So what better way to conduct this experimentation than with our monthly Full Moon Firkin event? Our Lead Cellar and firkin guru Tim Mayhew is working on a special Chai Tea version of HopBack Amber Ale for the next Full Moon Firkin event on Sunday, March 16. “This particular tea blend will impart hints of cardamom, ginger, anise, and allspice,” said Tim. “It should create a pumpkin-esque palate with a good amount of black pepper spiciness in the finish.” Tim also indicated that he’s in the process of steeping the HopBack with the tea blend now and the result is pretty stellar! Join us at the brewery on March 16 to sample this exotic version of HopBack. Tapping occurs at 11am when the first customer orders a pint. Subsequent tappings will take place as needed. Get here early and you could have the chance to tap the first firkin!

 

800-bbl Fermentation Tanks
In early October 2013, a boat carrying eight gargantuan 800-bbl fermentation tanks began its journey from Germany to Hershey, PA. About a month later, the precious cargo arrived at our brewery, and we’ve been working tirelessly to get these enormous tanks up and running. We anticipate the new fermenters to be on-line by the end of April. What does this mean, exactly? For starters, these tanks will allow us to increase our production steadily over the course of the next several years and get more beer into the hands of our thirsty customers. Although you may confuse them with huge grain silos found on a farm, these tanks hold A LOT of beer and will help us continue to meet the growing demand for popular beers such as Nugget Nectar, Mad Elf, and Perpetual IPA. The next time you visit us, take notice of the tanks peering out from the top of the brewery! Click HERE for a photo collage of our progress with the tanks over the last few months.

 

New Spring Snack Bar Menu
Learn More
With several recent improvements to our kitchen now complete, our talented team of chefs is pleased to debut our new Snack Bar menu, which just went into effect on Monday, March 3. In addition to returning favorites such as grilled trio of cheese, Tröegswurst, and meatloaf on brioche, the revamped menu will feature some delicious brand new items such as vegan wild grain-polenta with local mushrooms, smoked salmon on house pupusa, and a new winter green salad with barbecued pecans, buttermilk ricotta, hay charred leeks, and sweet potato vinaigrette. Also, a few returning items will receive fresh updates, including our ever-popular pork belly small plate, confit duck leg, and our hand-rolled flatbread. Of course, we’ll still offer our shared charcuterie and cheese plates as well as favorites such as the Oktoberfest giant pretzel, Mad Elf fondue and our take on a popular Canadian delicacy, poutine with hand-cut fries, duck gravy, cheese curds and jalapeño-apricot ketchup. Also, don’t forget to check out our rotating chef’s selections including popcorn creations, house-made soups, small and large plate offerings, fresh oysters on the half shell, and desserts made from scratch. Finally, we will continue to offer our Sunday Brunch Special throughout the month of March. Bon appétit!
Habitat for Humanity Art Auction Learn More
Tröegs is pleased to announce its partnership with Habitat for Humanity of the Greater Harrisburg Area for the 9th Annual Habitat for Humanity Art Auction. The event, to be held at the prestigious Hershey Country Club on Friday, March 28, will include food, live music, silent auctions, raffle prizes, a Tröegs beer sampling, and will culminate with an auction featuring a variety of original art in several mediums from many popular local artists. The Hershey Country Club is located at 1000 E. Derry Rd. in Hershey, PA. The event will feature a social hour from 6:00 to 7:00 p.m., which will include a Tröegs beer sampling and live music during an intimate “Meet the Artist” reception. Registration, special raffles, and silent auctions will begin at 6:00 p.m. followed by the Art Auction at 7:30 p.m. Tickets are available for $25.00 and all proceeds benefit Habitat for Humanity of the Greater Harrisburg Area. For tickets and additional information, please call (717) 545-7299 or click HERE.

And speaking of Habitat for Humanity, the organization recently restored our original Harrisburg brewery and turned it into what they are calling the “ReStore,” which sells used donated household items and furniture. Click HERE to read the full story!

 
Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! Now that the brutal winter is almost behind us, look for our reps at the following events throughout the month of March.

Sat. 3/8 – Marchtoberfest by Max’s Tavern @ Basketball Hall of Fame, 1000 Hall Fame Ave, Springfield, MA – 2 to 6 pm – Event supports the Ronald McDonald House.

Tue. 3/11 – Tröegs Goes to Ireland @ Tellus 360, 24 E. King St, Lancaster, PA – 7pm – Live music from Colebrook Road!

Tue. 3/11 – Tröegs Beer Dinner @ Cambridge Common, 1667 Massachusetts Ave, Cambridge, MA – 6:30pm. Dinner includes 5 beers and 4 courses.

Wed. 3/12 – Tröegs Pint Night @ Specific Gravity, 105 E. College Ave, Salisbury, MD – 5 to 8pm – Pint glass with purchase!

Tue. 3/18 – Tröegs Tap Takeover @ The Jeffrey, 311 E. 60th St, New York, NY – 6 to 9pm

Thu. 3/20 – Spring Pint Night @ Capital City Gastropub, 261 New Scotland Ave, Albany, NY – 6pm

Fri. 3/21 & Sat. 3/22 – Extreme Beer Fest @ Seaport World Trade Center, Boston, MA – One session Fri. night & two sessions Sat. Pouring BBA Troegenator, Impending Descent & more!

Sat. 3/22 – Tröegs Tasting @ Whole Foods, 214 3rd St, Brooklyn, NY – 4 to 7pm – Featuring Nugget Nectar & Cultivator!

Wed. 3/26 – Tröegs Beer Dinner @ Hollywood Casino, 1201 Chesapeake Overlook Pkwy, Perryville, MD – 6 to 8pm

Fri. 3/28 – Girls “Pint” Night Out @ Melting Pot, 831 New Jersey 10, Whippany, NJ – 7pm – Tickets required!

For a complete listing of Tröegs events, please click HERE.

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Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
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Troegs Tales Feb ’14

February 4th, 2014

Troegs Tales Newsletter
In This Issue
Cultivator Helles Bock
Nugget Nectar
Upcoming Beer Releases
New Tröegs Merch
Band of Brewers
Tröegs Events

 
Cultivator Helles Bock

We’re excited to kick off 2014 with a brand new seasonal beer program. As we revealed in last month’s issue of Tröegs Tales, the program is based on the cyclical nature of the four seasons. Emerging from springtime’s fertile ground, Cultivator celebrates the start of The Hop Cycle as sprawling fields of hop rhizomes climb and tether to hop bines. This spring bock delivers hints of toasted grains, fresh baked bread and delicate floral hops. Cultivator is available in 12oz. cases and 6-packs as well as 1/6 and 1/2 kegs. Additionally, we will release our new Anthology Spring variety package to coincide with the release of Cultivator. Anthology Spring features a sublime collection of your favorite Tröegs brews including HopBack Amber, Tröegs Pale Ale, DreamWeaver Wheat and, of course, Cultivator Helles Bock. We will begin shipment to wholesalers throughout our entire distribution footprint during the first week of February, so you can expect to see both Cultivator and Anthology Spring in stores by the week of February 10. Check out our Tröegs Events listings at the bottom of this issue for some great Cultivator promotions across all of our distribution markets.

 

Nugget Nectar
Learn More
Last month, we announced that we’d be shipping Nugget Nectar region by region to ensure the freshest beer possible for our customers. Throughout the month January, we unleashed our much-anticipated Imperial Amber Ale across all of Pennsylvania to the delight of hopheads in our home market. Folks residing outside of PA, never fear! Distribution will expand into NJ, MD and DE the first week of February, followed by OH, VA, NY and MA in mid-February. “The concept has always been to deliver that fresh hop flavor and aroma,” said John Trogner. “When it comes off the bottling line, it goes into trucks and right out to retailers.” Nugget Nectar is available in cases and six-packs of 12oz. bottles as well as 1/6 and 1/2 kegs. We are also in the process of packaging 22oz. bombers, which will be available this month. Also, Nugget Nectar is currently on draft in our Tasting Room, and bottles are available through our General Store at the brewery. Grab some while it’s fresh and prepare to pucker up!

 

Upcoming Beer Releases
The Troegenator is ready to awaken! After hibernating for six months in bourbon barrels, we’re excited to report that we will release Bourbon Barrel-Aged Troegenator at the brewery on Thursday, February 6 at 11am. The barrel-aging process has transformed Troegenator into a lush Double Bock with undertones of vanilla, oak, and toasted coconut amid a warm blanket of tangy bourbon notes. Bourbon Barrel-Aged Troegenator is packaged in 750mL cork and cage bottles and available only at the brewery through the General Store for take-out as well as our Tasting Room for on-premise consumption. The price per bottle is $17.99 and there is a two (2) bottle limit per person.

We’ve also got a variety of Scratch Beers planned for release in February! First up is a Dunkel Lager scheduled for release on Thursday, February 6. The Dunkel (German for “dark”) Lager is a traditional Bavarian style characterized by a smooth, malty flavor and deep reddish brown coloration. We will follow this up with our first-ever IPL (India Pale Lager), a relatively new hybrid beer style combining lager yeast and cold fermentation with an assertive hop bill. Tentative release date for the IPL is Thursday, February 13. Later in the month, we’ll also release an Oatmeal Stout, another variation on a Chocolate Stout, and a Rye Pale Ale. All five aforementioned Scratch Beers will be available on draft and via growler fill in our Tasting Room at the brewery only.

 

New Tröegs Merch
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Since we’re knee-deep in Nugget Nectar at the moment, we have lots of brand new Tröegs gear available with an emphasis on, you guessed it – Nugget Nectar! Just in, we have newly redesigned Nugget Nectar 100% pre-shrunk cotton T-shirts in your choice of orange and moss green. Both colors feature the iconic Nugget Nectar label design. Always a best-selling item, our classic yam-colored Nugget Nectar T-shirts are now available in 3XL and 4XL sizes. We also have brand new dark green Nugget Nectar zip hoodies with the classic logo emblazoned over the chest area (see photo). Speaking of hoodies, we also have a rad new pullover design featuring our classic Tröegs bottlecap logo with an insulated beverage pouch and a bottle opener attachment. Finally, if you are a craft beer fan who’s fond of reading, we have a pair of beer-related books available for your enjoyment. The first is John Holl’s Craft Beer Cookbook, featuring 155 recipes from brunch to dessert submitted by brewpubs and breweries across the country. The second is Ben Keene’s brand new The Great Northeast Brewery Tour, a beer-centric travel book that takes readers on a journey to sixty-two craft breweries throughout the Northeastern US. If you’re a craft beer aficianado who lives in the northeast or are planning a trip, this book is for you!
Band of Brewers Learn More
For last year’s inaugural Philly Beer Scene “Band of Brewers” event, our very own super group Starsan kicked out the jams and, although they did not walk away with the “Best Band” honors, Nugget Nectar did win “Best Beer” of the day. Well, this year Tröegs is back and screaming for vengeance! We’ve assembled a motley cast of miscreants to form Caustic, a metal band of epic proportions, and they’re determined to bring home the gold. This special charity concert will pit several local PA breweries against each other in a no-holds-barred, Battle of the Bands-style showdown. Participating breweries include Weyerbacher, Yards, Sly Fox, Victory, Neshaminy Creek, Philadelphia Brewing, and of course Tröegs, who will be playing for the Gift of Life Organ Donation Program in memory of Danny Glover. Band of Brewers will take place at World Café Live in Philadelphia on Sunday, March 2 beginning at 12 noon, and will also include beer from each participating brewery. For more information and to purchase tickets, please visit http://www.phillybeerscene.com/product/band-of-brewers-tickets/

 
Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! With only 28 days in the month, we’ve still got lots going on in February, including plenty of Cultivator promotions (marked with a “C”)!

Thu. 2/6 – Cultivator Release Party @ Warwick Hotel, 12 W. Main St, Hummelstown, PA – 5pm – C

Fri. 2/7 – Tap Takeover @ Blue Dog Pub, 850 S. Valley Forge Rd, Lansdale, PA – 6:30pm – Featuring many beers including Cultivator, Nugget Nectar, Scratch #114 and more! C

Fri. 2/7 – Nugget Nectar Launch @ Churchkey, 1337 14th St NW, Washington, DC – 6pm – Four Nugget firkins with different hop additions!

Fri. 2/7 – Tap Takeover @ McKee’s Tavern at Ski Liberty, 78 Country Club Trail, Fairfield, PA – 8 to 10pm – C

Sun. 2/9 – Beer & Food Pairing @ Fiorentino’s Italian Restaurant & Bar, 500 Airport Rd, Lititz, PA – 4 to 6pm – Call (717) 569-6732 to reserve a spot!

Wed. 2/12 – Nugget Nectar & Cultivator Release @ Andy’s Corner Bar, 257 Queen Anne Rd, Bogota, NJ – 6pm – C

Wed. 2/19 – Meet the Brewer @ Z Bar at the Deli, 113 Hiester St, State Collage, PA – 7 to 9pm – Featuring beer tastings and tapas! C

Wed. 2/19 – Cultivator & Nugget Nectar Release Party @ Stoddard’s Fine Food & Ale, Boston, MA – 6 to 8pm – C

Wed. 2/9 – Tröegs Beer Dinner @ Willow Restaurant, 4301 Fairfax Dr, Arlington, VA – 6 to 8pm

Thu. 2/20 – Cultivator & Nugget Nectar Night @ Amesbury Ale House, Amesbury MA – 7 to 9pm – C

Thu. 2/20 thru Sat. 2/22 – Tunes & Taps @ Brewhouse Grille, 2050 State Rd, Camp Hill, PA – Tap Takeover & Live Music as part of Millennium Music Conference. C

Thu. 2/27 – Cultivator & Nugget Nectar Release @ City Swiggers , 320 E. 86th St, New York, NY – 5pm – C

Tue. 2/25 – Tap Takeover @ Clinton Hall, 90 Washington St, New York, NY – 5pm – Featuring Nugget Nectar and Cultivator! C

Wed. 2/26 – Spring Kickoff Night @ Donnelly’s Public House, 1 Water St, Fairport, NY – 6pm – C

Thu. 2/27 – Tröegs Tap Takeover @ Blue Monk, 727 Elmwood Ave, Buffalo, NY – 6pm – C

For a complete listing of Tröegs events, please click HERE.

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Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
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Troegs Tales

January 2nd, 2014
Troegs Tales Newsletter
In This Issue
New 2014 Seasonal Lineup
Nugget Nectar
Bourbon Barrel-Aged Troegenator
Full Moon Firkin
Meet beer author John Holl
Tröegs Events

New 2014 Seasonal Lineup Learn More
With the change in the calendar year come some pretty substantial alterations to our seasonal beer lineup, and we’re excited to give you a sneak peek of what’s ahead for 2014! Inspired by the cyclical nature of the four seasons, our “Hop Cycle” series celebrates the annual hop harvest. Emerging from springtime’s fertile ground, Cultivator (spring), celebrates the start of hop growing season. This spring bock delivers hints of toasted grains, fresh baked bread and delicate floral hops. Hop fans can rejoice knowing sunlight sustains the soil, allowing precious hop cones to grow and flourish. Sunshine Pils (summer) combines the snap of a Euro-style Pilsner with an assertive hop character to create a balanced, refreshing summer seasonal. With Hop Knife (fall), we recognize the meticulous, time-honored tradition of hand-harvesting hops at the peak of maturity. This harvest ale utilizes our hopback vessel and dry-hopping to release a bounty of intense hop flavor across the palate. As winter slowly creeps in, Blizzard of Hops (winter) confirms a successful harvest and the end of the hop cycle. Enjoy the fruits of our labor with this revitalizing Winter White IPA. With this change, we will also give our Anthology variety packaging an overhaul. Each Anthology package will coincide with our seasonal releases and include a sublime collection of your favorite Tröegs year-round brews.

Nugget Nectar Learn More
With Mad Elf now in full hibernation mode, it seems a fitting time to unleash our mid-winter limited release, Nugget Nectar. Hopheads will be excited to learn that we’re shipping Nugget Nectar region by region to get the freshest beer possible into the hands of our customers. We will release Nugget Nectar in our eight-county home market (along with the brewery Tasting Room and General Store) on January 6, and across Pennsylvania the week of January 20. Distribution will expand into New Jersey, Maryland and Delaware the first week of February, and then move into Ohio, Virginia, New York and Massachusetts in mid-February. With a heady collection of American hops, Nugget Nectar will rekindle your romance with the intense pucker your palate has come to expect from this bold Imperial Amber Ale. Drenched with a healthy dose of the freshest hops we’re able to source, Nugget Nectar is further intensified with additional whole flower Nugget cones added to our hopback vessel.  The result is an explosive hop experience that will deliver hopheads to nirvana!
Bourbon Barrel-Aged Troegenator
This month we will package Bourbon Barrel-Aged Troegenator! Initially released as Scratch #87, this barrel-aged version of our flagship Double Bock is dense, chewy, and captivating. After hibernating for six months in Heaven Hill bourbon barrels, Troegenator has emerged as a lush Double Bock with undertones of vanilla, oak, and toasted coconut amid a warm blanket of tangy bourbon notes. For this initial run, we will release Bourbon Barrel-Aged Troegenator in 750mL cork and cage bottles available at the brewery through the General Store for take-out as well as our Tasting Room for on-premise consumption. We plan to make this beer an annual limited release with availability in September and October at select beer retailers throughout our distribution footprint.
Full Moon Firkin
Our “Full Moon Firkin” series continues into 2014 with its first event scheduled to occur on Wednesday, January 15. Nugget Nectar will be available beginning at 11 a.m. Attributed to Native American folklore, the name “Wolf Moon” is derived from hungry wolf packs heard howling outside the natives’ villages during the full moon of January. In anticipation of the swarm of hopheads this Full Moon Firkin event is likely to attract, we feel it is only fitting to present one of our hoppiest beers that’s sure to leave you foaming at the mouth!
Meet beer author John Holl Learn More
Join us on Saturday, January 18 from 1 to 4 p.m. for a special meet and greet with author and craft beer personality John Holl when he visits Tröegs Brewery to talk about his new book, The American Craft Beer Cookbook. John is an editor of All About Beer Magazine and has written for the New York Times, Wall Street Journal, Beverage World, and many other beer-related publications. He has judged beer competitions around the globe, regularly lectures on craft beer, and appears often on television discussing all things beer. Don’t miss this rare opportunity to have John personalize his book just for you! For more information about John and his book, please visit www.JohnHoll.com.

Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! Make a resolution to check out some of these great events during the month of January.

Tue. 1/7 – Tap Takeover @ Mission Bar & Tapas, 438 North St, Pittsfield, MA – 6pm – Featuring Scratch #122 (Galaxy IPA)!
Fri. 1/10 – Tröegs Sampling @ Market, 1211 Cortelyou Rd, Brooklyn, NY – 4 to 7pm
Wed. 1/15 – Tröegs Night @ Brew: An American Gastro Pub, 6525 Centralia Rd, Chesterfield, VA – 6 to 8pm
Thu. 1/16 – Beer Dinner @ Epicurean Bistro, 579 Troy Schenectady Rd, Latham, NY – 7 to 9pm
Fri. 1/17 – Nugget Nectar Release @ Brewhouse Grille, 2050 State Rd, Camp Hill, PA – Firkins of Nugget Nectar beginning at 2pm plus live music from jam band herbie at 10pm!
Fri. 1/17 – Tap Takeover @ Craftsman Ale House, 235 Harrison Ave, Harrison, NY – 7 to 9 – Keep the glass when you buy a Tröegs pint!
Sat. 1/25 – Winterfest Sampling @ Kappy’s Wine & Spirits, 21 Spring Bars Rd, Falmouth, MA – 2 to 5pm
Wed. 1/29 – Tröegs Beer Dinner @ What If West, 410 St. John’s Church Rd, Camp Hill, PA – 6 to 9pm
Wed. 1/29 – Pint Night @ Max’s on Broadway, 737 South Broadway, Baltimore, MD – 5 to 8pm

For a complete listing of Tröegs events, please click HERE.

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Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
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November Troegs Tales

November 1st, 2013

Troegs Tales Newsletter

Toys For Tots
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As the holiday season quickly approaches, Mad Elf isn’t the only thing on our minds here at Tröegs. We are pleased to announce our allegiance with the U.S. Marine Corps Reserve and its long-standing Toys For Tots program. Since 1947, Toys For Tots has been spreading holiday cheer by collecting and distributing new, unwrapped toys to be used as Christmas gifts for less fortunate children in communities around the country. To help kick off our local chapter’s 2013 campaign, we will place a donation box in our General Store on November 1. As if putting a smile on a less fortunate child’s face isn’t enough incentive for you, the first fifty (50) people who donate a new, unwrapped toy at the brewery between Friday, November 1 and Tuesday, November 5 will receive a Tröegs logo pint glass. So stop in at the brewery over the next few days to drop off your donation and you might even get a free pint glass! We will continue to collect toys for the campaign through December 14. For more information on Toys For Tots, please visit www.toysfortots.org.

 

Master of Pumpkins

In recent years, pumpkin ales have become as much of a necessity for a craft brewery’s portfolio as an IPA. After the success of last year’s Scratch #79 – Pumpkin Ale, we knew it was time to make it official. Master of Pumpkins was released on Friday, October 25 as a wave of thirsty patrons descended upon our General Store to get their hands on our new fall treat. One of the most popular questions among customers that day was, “Are you going to make this a seasonal beer?” Well, we’re happy to report that, yes, that is indeed the plan! We are already in the planning stages with Strites’ Orchard in Harrisburg to plant more neck pumpkins for us for next year’s harvest. We hope to reap enough of the odd-looking gourds to ensure the production of even more Master of Pumpkins next year, eventually making it a limited release throughout our distribution footprint. Available currently in 750mL bottles through our General Store and on draft in our Tasting Room, Master of Pumpkins conjures the spirit of autumn by combining roasted pumpkins and traditional pie spices with a French saison yeast to release a palate of vanilla, cinnamon, clove, nutmeg, ginger, and honey. Taste it you will see, more is all you need!
Mad Elf Madness Continues! Learn More
Mad Elf hit the streets this year on October 14 when bottles were first released throughout our entire distribution footprint. But wait! The frenzy and excitement stirred by the Elf will continue into November as it hits draft lines in all of our current markets. Expect Mad Elf to start popping up in drinking establishments on draft as early as November 19. Just in time for holiday parties and gift-giving, we will also release special Mad Elf gift packs (which include a 22oz. bomber and chalice) and festive 101oz. collector bottles to coincide with the draft release. Our General Store also features a variety of Mad Elf merchandise including apparel and glassware as well as specialty items such as soap, ornaments, and more! Finally, don’t forget to snatch up a case of 12oz. bottles or 22oz. bombers at your local distributor or the Tröegs Brewery General Store… because once the Elf goes into hiding, you’ll have to wait until next season!

 

Scratch Beer Update
Learn More
We’ve got some exciting Scratch beers on the horizon for release in November, including a pair of IPAs and a Wheat Bock. One of the IPAs will be hopped exclusively with Galaxy, an Australian hop variety that has really caught on with craft brewers in recent years. Stay tuned to our Facebook and Twitter pages for the most up-to-date release information on our Scratch Beer Series.
We’re also gearing up for another release of Bourbon Barrel Aged Troegenator! This barrel-aged version of our flagship Double Bock is dense, chewy, and captivating. After spending six months hibernating inside bourbon barrels, The Nator is poised to emerge as a lush Double Bock with undertones of vanilla, oak, and toasted coconut amid a warm blanket of tangy bourbon notes.
Finally, fans of Scratch #83 are going to think the world is coming to an end again, because we’re bringing back the apocalypse! You may remember ¿Impending Descent?, our colossal, palate-numbing Russian Imperial Stout and the havoc it wreaked on all who imbibed it. Originally release to coincide with the end of the Mayan calendar, you can now experience doomsday all over again when this juggernaut of a beer returns in the near future. Release date is looming.
Troegenator and Sunshine Pils Win at GABF Learn More
We are pleased to announce that on Saturday, October 12, Tröegs Brewery won two medals at the 2013 Great American Beer Festival. Our flagship Troegenator Double Bock took home a Gold Medal in the Bock category, and our summer seasonal Sunshine Pils was awarded a Bronze medal in the German-style Pilsner category. Troegenator is the most decorated beer in our portfolio, with a staggering six GABF medals awarded (four of them Gold) since 2006.
This year’s competition was the largest and most competitive yet, with 4,809 beers competing for Gold, Silver, and Bronze medals. A total of 732 breweries took part in the competition. Congratulations to all of the breweries (especially our fellow PA neighbor breweries) who won medals this year!

Tröegs Events Learn More
From dinners and tastings to tap takeovers and festivals, our brewery reps are constantly out and about bringing our beer to the masses! Check out some of our special events during the month of November.

Sun. 11/3 – Pints for Prostates @ Tröegs Brewery, 200 E. Hersheypark Dr, Hershey, PA – 12 to 4pm – Tröegs will donate a portion of proceeds to the PA Prostate Cancer Coalition.
Sat. 11/9 – Tröegs Moonlighter Music Mayhem @ FedLive, 234 N. 2nd St, Harrisburg, PA – 8pm – Starsan, Colebrook Road, Up Pops the Devil, and Lord Helmet. All bands feature Tröegs employees! Three firkins!
Thu. 11/14 – Tröegs Growler Takeover @ Fishpaws Market, 954 Ritchie Highway, Arnold, MD – 5 to 8pm
Thu. 11/14 – Tröegs Beer Dinner @ Ye Olde Landmark Tavern, 6722 US 20, Bouckville, NY – 6:30pm – 4 delicious courses paired with Tröegs!
Sun. 11/17 – Full Moon Firkin @ Tröegs Brewery, 200 E. Hersheypark Dr, Hershey, PA – 11am – Join us as we tap firkins of an upcoming Scratch beer!
Sun. 11/17 – Beer Brunch @ Quips Pub, 457 New Holland Ave, Lancaster, PA – 11am to 1pm – 5 specially prepared brunch courses paired with Tröegs beers for $25!
Thu. 11/21 – Mad Elf Release Party @ The Lower Depths, 476 Commonwealth Ave, Boston, MA – 7 to 10pm
Thu. 11/21 – Tröegs Night @ Aurora Brew Works, 191 Main St East Aurora, NY – 5 to 7pm
Fri. 11/22 – Tröegs Sampling @ The Perfect Pour, 6630 Marie Curie Drive, Elkridge, MD – 5 to 8pm
Sat. 11/23 – Tap Takeover @ Landmark Americana, 158 W. Gay St, West Chester, PA – 5pm – 10 Tröegs beers on tap!
Tue. 11/26 – Tröegs Night @ World of Beer, 1724 Whetstone Way, Baltimore, MD – 5 to 8pm – Five Tröegs favorites on draft!
Wed. 11/27 – Mad Elf Draft Launch @ Good Ta Go, 1640 Orchard Dr, Chambersburg, PA – 5 to 7pm
Fri. 11/29 – Black Friday Mad Elf Tapping @ Joe Canal’s, 1075 Mantua Pike, West Deptford, NJ – 9am
Sat. 11/30 – CerebRun @ Rexroth Farms, 1940 Bowers Bridge Rd, Manchester, PA – Get mental and conquer obstacles, solve puzzles, and earn a Tröegs beer!

Brew Tour

Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297

This month’s features, simple & pink.

October 24th, 2013

pynk affairDarrell Waltrip is quoted on a recent commercial “I like pink” I thought to myself pink must be the new color of fall.  In support of Breast Cancer Awareness Month, Yard’s brewing of Philadelphia has brewed up the “Anti-Pumpkin Ale” if you will.  No sticky starchy spiced up brown ales here…but a tart, lactic pink hued berry ale named PYNK.  With fruit beers not typically my thing, this sample has been a bystander for a few weeks now… from the first taste I must admit, the combination of sweet/tartness, a little touch of funk from the Lambic yeast strain & the tingle of the carbonation…I like PYNK too!

 

RecreationAleSquare_web

“Session”…a new word being tossed about in our world these days.  It seems that while most craft beer aficionados are ever searching for the next new crazy, mega IBU, brew with the OG off the charts, with yeast strains cultured from a vessel found in a dark cave in Transylvania that imparts a unique blood-like taste, or  mythical hop bines that climb to the clouds that a giant once tried to come down, and…
Well you get the idea everyone wants a niche & their piece of pie.  In all of this sometimes having a few pints leaves you a fried palate, a full belly and sometime about half gooned up.   In contrast to the biggest, baddest, mother of a malt bomb, look to these for around 4.5-5% alcohol, generally a bit lighter in body then most typical craft offerings yet they strive to find a good balance between drinkability & flavor.   In a nutshell: the plan is to keep it simple, a little less malt is used to keep the Gravity, or amount of dissolved sugars, a little lower & use a grain bill that is fairly fermentable, as well as  keeping the bitterness levels down a notch or two in order retain style balance.  In this concept, a new pale ale has surfaced from one of my favorite brewers, Terrapin of Athens, GA.  Recreation obviously is rooted in Chico, as its flavor profile tastes like a lighter, slightly cleaner Sierra Nevada Pale Ale- so whats not to like right?   This simple, easy drinkin’ canned (i love cans!:) ale has become an every day kinda favorite as it still is respectably hoppy, but clocks in at just 4.7% ABV & is ready for a mountain trip!
Another favorite is Founders All Day IPA, just a little drier, brighter & more citrucy than Recreation, its really a great little IPA.
Then Alan Newman, the wacky cat that founded Magic Hat, has founded a new project called The Just Beer Project, after being confounded by the vast array of craziness previously mentioned.  Just Beer IPA is simple & easy- theres nothing not like about this one either.  West coats roots give it a familiar backbone & a nice citric bite comes through in the finish- its simple, but thats the point.  Lets get back to just enjoying good beer.
While on the topic of good, simple beer, we can also look to our old stand-by styles.  Every once in a while it seems a reset switch is needed to re-boot the old taste buds, Stoudts’ fantastic Pilsner or a Spaten is called into action.  Yard’s beers tend to be rather session-able by design as well, as their Philly Pale is very lightly bittered but is dry hopped to still impart a fair amount  of character to this bright, easy drinking brew. Whether a pale lager like Carlsberg or an English brown ale like Newcastle, or how about a Belgian witbier, like Hoegarrden- any one of these could be just the ticket…of course they’ve been lighter bodied “session beers” for many decades now.  It seems there’s really nothing “new” in beer, just reinvented.

-Charlie

 

Victory update…

August 30th, 2013

Victory is Brewing…Delicious Additions to Fall Lineup give you Three Reasons to Welcome the End of Summer
We recently announced several additions to our lineup of packaged beers hitting the market this fall, including a new year-round offering, DirtWolfTM Double IPA, and holiday seasonal ale, Winter CheersTM. We also will return an old fan favorite to the market, Old Horizontal®, after a hiatus in 2012 and 2011.
Get the Full Story at Victorybeer.com

 

Fall Goodness…Terrapin Pumpkinfest

August 22nd, 2013

The fall offering from Terrapin Brewing in Athens, GA is a perfectly balanced Pumpkin lager.  Yes, Lager…starting life as an authentic rendition of a German Fest Beer or Marzen, real pumpkin and spices are added without overwhelming the beer.  I think the real idea of balance is for the major flavor contributors of a beer to be complemented by the other spices & additives, if any exist.  In that regard Terrapin has nailed this one.  You can expect a pumpkin pie nose followed by a strong malt backbone, low hop bitterness and authentic fall taste.  Heres the specs:

Malts: Munich, Vienna, Munich II, Caramunich II, Melanoiden
Hops: Vanguard, Hallertau Hersbrucker
Other: Cinnamon, Ginger, Allspice, Cloves, Pumpkin!!

ABV: 6.1%
IBU: 23
OG: 14.5

Terrapin Pumpkinfest Label

July Troegs Happenings

July 1st, 2013
Troegs Tales Newsletter
In This Issue
Philly Loves Tröegs!
‘Tis the Summer Season
Expanded Tour Hours
Scratch Beer Update
New Tröegs Merchandise
Tröegs Events

Philly Loves Tröegs!
Tröegs loves Philadelphia, and June proved to be quite a fruitful month for us. The city bestowed its collective brotherly love upon us with a wealth of honors from two prestigious awards ceremonies. We’re pleased to announce that we’ve accumulated a total of SIX “Best of the Philly Beer Scene” awards for 2013, including:
1.    Best Lager – Sunshine Pils
2.    Best Wheat Beer – DreamWeaver Wheat
3.    Best IPA/Pale Ale – Perpetual IPA
4.    Best Seasonal Beer – Nugget Nectar
5.    Philly Tap Finder Award for Most Searches Local Beer – Nugget Nectar
6.    Sales Rep of the Year – Nick Johnson
Additionally, we also captured the 1st Place trophy in the Pilsner category for Sunshine Pilsner at the 2013 Philadelphia Inquirer “Brew-Vitational” event, which we received during the Opening Tap event to kick off this year’s Philly Beer Week. Cheers to our legions of fans who took the time to vote for Tröegs in the Philly Beer Scene awards. You’ve successfully reciprocated the love back to us, and we thank you!

‘Tis the Summer Season
The Fourth of July is just days away. Do you know what you’ll be drinking when the fireworks start lighting up the evening sky? Celebrate your independence and the commencement of summer with a pair of our GABF gold medal-winning beers: our year-round DreamWeaver Wheat and current seasonal Sunshine Pils. Experience an unfiltered blast of spicy, mouthwatering joy with our dreamiest creation, DreamWeaver Wheat. Our interpretation of a classic German-style Hefeweizen features a pleasant banana note that complements the pepper and clove character, resulting in a refreshing beer that pairs well with light fare such as salads and seafood. For those seeking something a bit more on the hoppy side, our Sunshine Pils has summer written all over it! Crisp and light-bodied but with a kicked-up hop character, Sunshine Pils is the perfect all-day beer to combat the sweltering heat of the season. Whichever you choose, both will treat you nicely all summer long!
Expanded Tour Hours Learn More
Now it’s even easier to get up close and personal with Tröegs Brewery, because we’ve recently expanded our Guided Tasting Tour schedule to include three additional time-slots on Sunday afternoons. For your convenience, we’ve added 12:15, 1:45 and 3:15pm time-slots on Sundays, giving you the chance to witness first-hand what we’re all about. Our Guided Tasting Tour gives visitors a unique behind-the-scenes glimpse at a working production brewery. Your small tour group will witness the entire production process as well as taste and smell the building blocks of beer from raw ingredients and fermenting beer to fresh beer from our packaging line. Our Guided Tasting Tour costs only $5 and includes beer samples and a take-home souvenir glass. Guided Tasting Tour reservations are highly recommended and are limited to ten people per tour.
Scratch Beer Update Learn More
Our first-ever Scottish Ale, Scratch #102, was released on Wednesday, June 26 in the Tasting Room. This deep copper-colored strong ale boasts a complex malt flavor, chewy mouthfeel, and a slight hint of smoke with a mild herbal hop character. Availability: draft and growler fills only.
We’ve got a horde of new Scratch Beers and limited releases on the horizon for July, including an India-style Session Ale, a German-style Schwartzbier, a Belgian Golden Ale, and finally an Imperial IPA! We’ll also have another limited draft release of Rugged Trail Nut Brown Ale coming soon, so check our Tasting Room draft list for updates. We’ll also be sure to keep everyone in the know via Facebook and Twitter.
New Tröegs Merchandise Learn More
Stroll on over to our e-store for some brand new Tröegs merchandise including new apparel designs for the ladies and some other cool items. Our Women’s Sunshine Pils T-shirts and tank tops recently received design make-overs. T-shirts are available in bright summer yellow, while tanks feature a more subdued, ocean blue color. We also have Women’s teal blue Perpetual IPA T-shirts in stock for those ladies who love their hops! Perfect for summer get-togethers or a day at the beach, we also have tie-dyed Tröegs Frisbees that provide hours of fun for all ages. Brand new for 2013 and hot off the press, we’ve got custom Tröegs metal bar trays. These decorative and functional trays are 13-in. in diameter and feature a colorful design adorned with the classic Tröegs brewery logo. Finally, we have a variety of hand-made beer soaps featuring all-natural ingredients and, of course, Tröegs beer, which have been extremely popular with customers. All of these items are also available right in our General Store at the brewery, so be sure to stop in and one of our friendly clerks will be happy to assist you!

Tröegs Events Learn More
From dinners and tastings to beer festivals, our brewery reps are constantly out and about spreading the love of all things Tröegs. Check out some of these great Tröegs events during the month of July.

Tue. 7/9 – Tröegs vs. Victory Tap Takeover @ 28 South, 28 S. Potomac St, Hagerstown, MD – 6 to 9pm
Fri. 7/12 – Hope & Clocks @ National Watch and Clock Museum, 514 Poplar St, Columbia, PA – 6 to 9pm – Click here for ticket info.
Sat. 7/13 – Royal Stumble @ Nodding Head Brewery, 1516 Sansom St, Philadelphia, PA – 12 noon to 4pm – One of Philly’s best annual events!
Wed. 7/17 – One Golden Evening @ Flynn’s Irish Pub, 119 Cranberry Hwy, Sagamore, MA – 6 to 8pm – GABF gold medal winners plus Scratch 98!
Thu. 7/18 – Tröegs Pint Night @ The Ale House, 6480 Dobbin Center Way, Columbia, MD – 3:30 to 7pm
Sat. 7/20 – Philly Zoo Beer Fest @ Philadelphia Zoo, 3400 W. Girard Ave, Philadelphia, PA – 6:30 to 10pm – Click here for ticket info.
Wed. 7/24 – Summerfest Beer Dinner @ Waterside Tap & Grille, 106 Lowell Blvd, Methuen, MA – 6:30 to 9pm – 5 courses paired with 5 beers for $35 including Scratch 99!
Wed. 7/24 – Tröegs Night @ McLadden’s Irish Publick House, 27 Pleasant St, Northampton, MA – 7 to 10pm – Mad Elf, Scratch beer and more!
Wed. 7/24 – Tröegs Beer Dinner @ Pairings Bistro, 2105 Laurel Bush Rd, Bel Air, MD – 6 to 9pm
Wed. 7/31 – Tröegs Pint Night @ City Beer Hall, 42 Howard St, Albany, NY – 6 to 9pm – Year-round, seasonal and Scratch offerings!

For a complete listing of Tröegs events, please click HERE.

Brew Tour

Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
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Great Lakes Arrived!

June 26th, 2013

We’re happy to say that the most awarded Craft Brewery in the country has landed at In & Out.  We’re currently Stocking Eliot Ness Amber Lager, Dortmunder Gold, Burning River Pale Ale, Edmund Fitzgerald Porter, Commodore Perry IPA & Variety Pack (all of above except IPA).  We’re also stocking 1/6th Kegs for these guys as well.

Read more about them here:https://www.greatlakesbrewing.com/

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RUINTEN Countdown…

June 14th, 2013

 

 

 

The (re-)Release date is Monday June 17th for Stone’s RuinTEN, the Tenth Anniversary Ruination that was one of the most perfect IPA’s ever made!  We hope to see this one Tuesday afternoon & can’t wait!

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2013 Founders release schedule

March 21st, 2013

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victory swing

March 12th, 2013

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February Troegs Tales…

February 1st, 2013

Troegs Tales Newsletter

In This Issue

Nugget Nectar Draft Release
Scratch Beer Update
The Infüz-O-Matic 500

Full Moon Firkin
PA Flavor Fest Tickets
Tröegs Happenings & Events


Nugget Nectar Draft Release

Learn More

With bottle production in full swing, we’re now gearing up for phase two of our Nugget Nectar release. You can expect Nugget to hit draft lines in mid-February (around Valentine’s Day) throughout our eight-state distribution area and continue into early March. “We’re excited by the amount of positive customer feedback we’ve gotten about Nugget Nectar this year,” said John Trogner. With increased production in 2013, expect to find Nugget Nectar flowing in your favorite local drinking establishment. Also, we will package 22oz. bomber bottles during the first week of February, so you can anticipate the release date to coincide with the draft version. To locate Nugget Nectar and other Tröegs beers in your neck of the woods, check out our Brew Finder.


Scratch Beer Update

Learn More

Scratch #87 – Bourbon Barrel-Aged Troegenator – It’s been quite some time since our last barrel-aged release. Well, we were so excited about this bourbon barrel-aged version of our flagship year-round Double Bock, Troegenator, that instead of bottling it, we decided to make it available exclusively in our Tasting Room! Everything you love about Troegenator is present – the strong malt aroma, rich chewy body, and warm, tingly spiciness. With that said, it was time well-spent in the bourbon barrel for this already dense, delicious treat. The Nator returns after more than five months from its holiday inside Heaven Hill bourbon barrels. The result is a lush Double Bock with undertones of vanilla, oak, toasted coconut, and tangy bourbon warmth. Released on 1/30/13. Availability: Tasting room draft only. This is an extremely limited batch. Sorry, no growler fills.

Scratch #88 – Cocoa Stout – Slated for a Valentine’s Day release, we have an ambitious Cocoa Stout in the works. Stop by our Tasting Room with your special Valentine and give them a rich, chocolatey memory they’re sure to cherish for years to come! Read more about our upcoming Cocoa Stout below. Availability: TBD.

The Infüz-O-Matic 5000

From the mind of John Trogner, we are pleased to present an apparatus that will change the landscape of our Scratch Beer series forever… the Infüz-O-Matic 5000.

This prototype was constructed to extract the essence of a variety of ingredients and infuse the bold flavors directly into our beer. Click here for a photo collage of our brewing team adding special ingredients to our upcoming Cocoa Stout Scratch beer release. For this particular batch, we added 4lbs. of cocoa nibs and 2lbs. of cocoa powder per barrel, plus thirty vanilla beans and copious amounts of Cascade hops directly to beer via the Infüz-O-Matic 5000. The Cocoa Stout will be available in the Tasting Room in mid-February around Valentine’s Day. Come taste for yourself and savor the flavor!

Full Moon Firkin

With the huge crowd that converged in our Tasting Room for last month’s Full Moon Firkin event, we’ve decided to give it another go and feature Nugget Nectar vs. Perpetual IPA: The Sequel (or Part Deux, depending on your preference). On Monday, February 25, we will feature dueling firkins of two of our hoppiest and most revered beers, each dry-hopped and doused with special ingredients. Sometimes referred to as the “Storm Moon,” we’re hoping to be adequately prepared for the storm of hopheads sure to flock to this event! Tapping time TBD.

PA Flavor Fest Tickets

Learn More

Dubbed “The Ultimate Beer & Food Pairing,” PA Flavor Fest returns to the Pennsylvania Farm Show Complex in Harrisburg, PA on Saturday, May 4 and will feature a wide variety of PA breweries and PA preferred food producers and restaurants, as well as the American Culinary Federation and PA Restaurant & Lodging Association. General Admission and special VIP Reception tickets are now available for purchase at Tröegs Brewery in our General Store as well as on-line at www.paflavor.com. The VIP reception includes an extra hour featuring butler passed hors d’oeuvres and exclusive specialty craft beers. For more information and special group discount rates, please call (717) 236-4300.


Tröegs Happenings & Events

Learn More

Check out these tasty Tröegs events happening throughout our distribution area during the month of February.

Sat. 2/2 – One Phish Tröegs Fish @ Blockley, 3801 Chestnut St, Philadelphia, PA – 7 to 10pm – Live music from Phish tribute band, Control For Smilers!
Thu. 2/7 – Nugget Nectar Firkin & Glass Giveaway @ Dante’s Bar, 7 West Main Street, Frostburg, MD – 6 to 9pm
Fri. 2/8 –Night of the Barrels @ Extreme Beer Fest, 539 Tremont Street, Boston, MA – 6 to 9:30pm
Sat. 2/9 – Tröegs Tap Takeover @ Mt. Gretna Hideaway,40 Boulevard St, Mt Gretna, PA – 7pm – Scratch 82, 83 and year-rounds!
Sat. 2/9 – Tröegs Tap Takeover @ Pinehurst Wine Shoppe, Baltimore, MD – 1 to 5pm – Year-round, seasonal and Scratch beers!
Sun. 2/10 – Band of Brewers @ World Café Live, 3025 Walnut St, Philadelphia, PA – 1pm – Charity concert featuring the Tröegs brewery band, Starsan!
Tue. 2/19 – Tröegs Beer Dinner @ Fireworks Pizza, 2350 Clarendon Blvd, Arlington, VA – 6 to 9pm
Wed. 2/20 – Nugget Nectar Draft Release Party @ Winner’s Circle, 5 E. Walnut St, Hanover, PA – 8 to 10pm
Wed. 2/20 – Tröegs Tap Takeover @ Scion Restaurant, 2100 P Street Northwest, Washington, DC – 6 to 9pm
Tue. 2/26 – Tröegs Night @ Churchkey, 1337 14th St, Washington, DC – 6pm – Scratch beers and Nugget Nectar firkins!
Wed. 2/27 – Nugget Nectar Kickoff @ World of Beer, 901 N Glebe Rd, Arlington, VA – 6 to 9pm

For a complete listing of Tröegs Events, please visit http://troegs.com/events.aspx.

Brew Tour

Tröegs Brewing Company
200 East Hershey Park Dr. Hershey, PA 17033
info@troegs.com | 717.534.1297
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Stone Update….

February 1st, 2013

Stone eMail Newsletter
Calm Before the Storm

The Kick-off Event!
SUNDAY, FEB. 3RD @ 8:30AM
You’ll need some serious fortification if you’re going to take a stab at the daunting Stone Winter Storm beer list, and we’ve got you covered! Come early and enjoy a bountiful breakfast spread duringThe Calm Before the Storm. You’ll also get first dibs at that crazy beer list before the public shows up.
Stone Winter Storm

Stone Winter Storm
BEGINS SUNDAY,
FEBRUARY 3RD @ 10AM
This year, we’re blowing all our past Stone Winter Storms out of the water. We’ve got a record 100 STONE BEERS lined up and waiting for you! We’ll start off with 37 bottled beers, plus 50 taps featuring a ton of rare and special releases, with 13 kegs as backups. We’ll pour these beauties all week long, but don’t wait or you may miss out!
Fresh Dinner for Winter

Winter Fresh Dinner
TUESDAY, FEBRUARY 5TH
It’s time to celebrate the tastiest, freshest food the season has to offer. Our chefs will put in a full day, picking the ingredients in the fields that morning and creating amasterpiece of a meal for you that same evening. All this plus an extra-fresh Arrogant Bastard Ale poured straight from our fermenter tank into your glass!
Stone IPA

NEW STONE IPA WEBPAGE & VIDEO
Stone IPA has remained one of the country’s most renowned incarnations of the hop-a-licious Inda pale ale style for 15 years, and many consider it the quintessential American expression of the traditional British ale. Get more tasty historical tidbits and details on the story behind this venerable beer on the Stone blog.
Beer U

Beer U: Barley Wines
MONDAY, FEBRUARY 25TH
We’re releasing two versions of our amazing 2013 Stone Old Guardian Barley Wine this year, and you can try them both side by side on the day they’re released. You’ll also get to sample other fine examplesof this hefty and delicious traditional beer style when you join “Dr.” Bill Sysak for this tasty educational session.
12 Casks

12 Brewers, 12 Casks,
12 Mallets

WEDNESDAY, FEBURARY 6TH
Twelve Stone brewing stars have gone maverick and created some decidedly outside-the-box casks of Stone beers. Join us Wednesday at 5pm and try 12 of the mostcreative Stone brews you’ll ever taste. You’ll also witness the spectacle of our mallet-wielding brewers simultaneously hammering 12 taps into 12 casks!


Upcoming Events
Calm Before the Storm
The Calm Before the Storm

SUNDAY, FEBRUARY 3RD  |  8:30AM – 10:30AM
Get up early and get first dibs on the stupendous Stone Winter Storm tap list. We’ll even make you breakfast!
Stone Winter Storm
Stone Winter Storm

SUNDAY, FEBRUARY 3RD UNTIL THEY’RE GONE
A perfect storm of 100 Stone brews on tap and in bottles! Check out the full lineup of rare and special brews.
Fresh Dinner
Winter Fresh Dinner

TUESDAY, FEBRUARY 5TH  |  6:30PM – 9:30PM
A spectacular farm-to-table dinner made from ingredients harvested that very morning, plus a Stone beer poured straight from our fermenter tank!
Fresh Taps
Fresh Taps

TUESDAY, FEBRUARY 5TH  |  11AM – 11PM
Enjoy an Arrogant Bastard Ale right out of our fermenter tank, or try a draft beer that was kegged the very same day!
12 Brewers, 12 Casks
12 Stone Brewers, 12 Stone Casks!

WEDNESDAY, FEBRUARY 6TH  |  5PM – 7PM
Twelve Stone brewers will tap 12 handmade casks at the same time! See our list of talented brewers and their beers.
Beer 101
Beer U: Barley Wines

MONDAY, FEBRUARY 25TH  |  7PM – 9PM
Join “Dr.” Bill Sysak for some tasty education and sample both of this year’s versions of 2013 Stone Old Guardian Barley Wine.
Beer & Cigars
Beer & Cigar Dinner

TUESDAY, MARCH 5TH  |  7PM – 9PM
Join us on our garden deck for an unbelievable feast of utterly rich food, excellent beers, and fine cigars!
Special Growler Fills
Click here to see the growler fill 
schedule for all our stores


Oceanside Store


South Park Store


Escondido Store


Pasadena Store


Copyright © 2013 Stone Brewing Co., All rights reserved. 

Hop Freaks!

January 31st, 2013

Wow not even Feb yet & already over half way through Hop Freak season.  Now is revered as the time of year when all of the good stuff hits the shelves.  HopSlam!, Nugget Nectar & Founders Double Trouble, all three so anticipated its like there’s copious doses of gasoline involved with their launch every year.   Were hoping for a second small shipment of Nectar after the draft rolls in (any day now) and HopSlam was pretty much all done before it even showed up- gotta get on the list early, as some “ahead of the curve” were too late to get any of the mothers of all hop bombs (at a fair price) this year.  Keep an eye out for Double T (any time now), as it could bode as the best of the bunch, as it has in a few of the past years’ & don’t forget about Fegley’s Hopsolutely, with is every bit as good, and much more than most big IPA’s out there… were talkin’ 11.5 ABV & 100+ IBU’s & available for the most part, year ’round… 

2013 Hop Slam Update

January 18th, 2013

Hop Slam should be leaving Michigan bound for PA the week of the 21st.  It should be on hand here the afternoon of the 29th.  Its still a mystery how much will be allocated to PA from Bell’s, but the word is that it will definitely be less than hoped for, despite more of it produced then ever before.  There is just a crazy demand for this & other limited run extreme beers across the country…(Lets face its not like its our ‘lil secret, and there are limits to how much beer can be made)  So if you haven’t called, e-mailed, or messaged through Facebook, yet be sure to ASAP.  This one really wont hang around long!

 
 

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